Supply Chain Management

Course Code: MKT 413

Credit Hour: 3

Course Group: Specialization Course: Marketing

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Integrated Logistics: Logistics About Logistical Competency - The Logistical Mission - The Logistical Renaissance – and Development Profile.

Logistical Operations Integration: The Work of Logistics - Integrated Logistics - Operating Objectives - Barriers to Internal Integration - Logistical Performance Cycles - Managing Operational Uncertainty.

Customer Service: Customer-Focused Marketing - Customer Service Defined - Basic Service Capability - Increasing Customer Expectations - the Perfect Order - Value-Added Service - Customer Satisfaction and Success.

Supply Chain Relationship: Channel Structure - the Economics of Distribution - Channel Relationships - Logistical Service Alliances.

Marketing Channel Structure: Descriptive Institutional Approach - the Graphic Approach - Commodity Groupings -Functional Treatments - Channel Arrangement Classification.

Global Logistics: Logistics in A Global Economy - Views of Global Logistics - Global Supply Chain.

Logistical Resources

Information: Information Functionality and Principles - Information Architecture - Applications of New Information Technologies - Electronic Data Interchange Standards.

Forecasting: General Forecast Considerations - The Forecast Process - Forecast Techniques.

Inventory Strategy: Inventory Functionality and Principles - Planning the Inventory Resource - Accommodating Uncertainty.

Inventory Management: Inventory Management Policies - Management Processes.

Transportation Infrastructure: Transport Functionality and Principles - Transport Infrastructure - Suppliers of Transportation Services.

Transportation Regulation: Types of Regulation History of Transportation Regulation - Interstate Deregulation Intrastate Regulation - Current Regulatory Issues.

Transportation Management: Storage Functionality and Principles - Developing the Warehouse Resource.

Warehouse Management: Storage Functionality and Principles - Developing the Warehouse Resource.

Material Handling: Managing the Warehouse Resource - Material Handling.

Packaging: Perspectives - Damage Protection - Material-Handling Efficiency/Utility - Channel Integration-Alternative Materials.

Logistics System Design

Logistics Positioning: Logistics Reengineering – Re engineering Procedure - Logistics Environmental Assessment - Time-Based Logistics - Alternative Logistics Strategies - Strategic Integration - Logistics Time-Based Control Techniques.

Integration Theory: Logistics Location Structure - Warehouse Location Patterns - Transportation Economies - Inventory Economies - Least-Total-Cost Design - Formulating Logistical Strategy.

Planning and Design Methodology: Methodology - Problem Definition and Planning, Data Collection and Analysis Recommendations and Implementation - Decision Support Systems.

Planning and Design Techniques: Logistics Ad Hoc Analysis - Location Applications - Inventory Applications Transportation Applications - Enterprise Modeling.

Logistics Administration

Organization: Logistical Organizational Development - Stages of Functional Aggregation - Issues and Challenges - The Management of Alliances.

Planning, Costing, and Pricing: Operations Planning - Logistical - Design Metrics - Pricing.

Performance Measurement and Reporting: Logistical Measurement - Characteristics of an Ideal Measurement System - Levels of Measurement and Information flow.

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Books Recommended:

Ronald H. Ballou, Business Logistics Management, Prentice-Hall.

Ronald J. Browersox and David J. Closs Logistics Management, Tata, McGraw Hill